Our family
We are a small, UK family-run business, with part of our family in Iran, where the saffron is grown. For us, quality is personal.
Rooted in family
Having family where saffron is grown means it is more than a product to us. It is something we know, and we would not put our name to anything less than the best.
Vivid Saffron brings that connection to your kitchen: one carefully chosen saffron, in two useful sizes. Handpicked in Iran, posted from the UK.
Why only one
We could sell five grades at five prices. We would rather sell one we are proud of: Grade A Super Negin, the top selection by thread, and nothing else under our name.
What we promise
Long, whole red threads, with no yellow style to add weight.
We explain the grades plainly, and we will publish our lab figures when the certificate is in, not before.
Every order arrives in its black and gold box, whoever it is for.
Orders placed before 2pm on a working day go out the same day.
If something arrives damaged, tell us and we will sort it out.
Email us about an order, a gift or the saffron itself, and you will hear back from us, not an automated system.
Say hello
Questions about saffron, an order, or a gift for someone special: write to us any time.
Keep exploring
Grade A Persian Super Negin, handpicked in Iran and posted from the UK.
